A Brief Psychological Analysis of the Angry Birds

The following was originally posted to Shrink Rap.

Joe Frisch is a staff scientist at the SLAC National Accelerator Laboratory at Stanford University. Dr. Frisch writes:

I wonder when we will start seeing really addictive games banned? I don't know what makes games addictive though. Civ is easy - you start to feel empathy for the people you are "guiding" and as you play more, you gain more things that can help then.Angry birds is a mystery to me - there is no ongoing story line, you don't really gain any abilities as the game goes on, so WHY DO I WANT TO SMASH THE PIGGIES????Isn't there some sort of conditioning to fix this - electric shocks or something?

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I'm now on Level 4-19 of 2. Mighty Hoax. It took me days to finish Poached Eggs. Am I losing my mind? I am way too old for this. I'm slinging virtual animated birds while I leave ClinkShrink to cure the criminals of this world and Roy to index our book. What has gotten in to me?

So I want to write a post about the psychology of Angry Birds, but I need to start with a disclaimer. I haven't tried many video games. My experience is limited, and the few games I've tried, I've liked. I was once a very accomplished Tetris Player. But with limited exposure, it's hard for me to say why Angry Birds is more compelling than any other game. Civ? No clue.

But I'll take a stab at it. Please feel free to add your thoughts.

1. There's the challenge of trying to smash all the Piggies. Practice helps: the more you play, the better you get. It takes a little while, especially at first, but there is this enormous sense of accomplishment when those piggies smash-- especially if you don't use all your birds and get an extra 10,000 points/leftover bird.

2. The games are short: you move through one and then can go on to the next. So there is variety to the difficulty and landscape. Each scenario has different birds: the black bomber guys who explode are my favorite. The red do-nothings are my least favorite. The gray guys who divide into three would be better if they were more powerful. There's an option to buy some eagle guy, but I haven't done that. It's challenging, but not impossible. Okay, I did watch some YouTube tutorial videos like the one I embedded here, but only for the first level.

3. Each game can be won with 1 to 3 stars. This allows the game to accommodate the player's personality. You can proceed with just one star. To me, that feels like getting a C and I was never happy with C's. At the same time, if I needed to get 3 stars on every single game, I'd never eat or sleep, so I'm content to get 2 or 3 stars on each game, depending on how impossible it seems. Joe and Igor tell me they both move on with 1 star wins. I wonder what Roy would do with this.

4. It clears my mind and occupies my time in a relatively angst-free way. It's what I imagine that other people get out of TV, but most TV shows feel like work for me. They don't hold my attention and I have to make myself pay attention.

5. It feels important. That's really crazy, isn't it? I had the same sense with Tetris.

6. Somehow, I don't feel the least bit guilty spending hours of my day doing this. Hopefully that will change if I'm still at it in a few weeks. I typically am very efficient with, and protective of, my time, and it seems like it should be fine to devote some time to pure, mindless entertainment. I suppose the question is how many years and at the expense of what? So my kids have had to order pizza every night for the past week---is that a problem? They like pizza...

7. Empathy? I'm supposed to feel empathy during video games? I'm a psychiatrist....I empathize all day long. I don't care about the birds or the little green piggies. They aren't real. And I had no empathy for the falling geometric shapes in Tetris. Maybe you're spending too much time in that accelerator, Joe.

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