Sprint Ups the Value Proposition with 'Any Mobile, Anytime'

Sprint has started a new promotion whereby any subscriber paying at least $70 per month will now have unlimited calling minutes to any mobile phone on any network. Is this plan for you?

Sprint has been very aggressive at rolling out new promotions. In terms of value for the dollar, they are pretty hard to beat. The latest promotion, called Any Mobile, Anytime, lets users get unlimited mobile-to-mobile calling from the Sprint Network to ANY wireless phone on any US wireless carrier network at any time. That means unlimited calling from Sprint to AT&T, T-Mobile, Verizon Wireless or any of the myriad regional wireless network operators. If most of the phone calls you make are to other mobile phones, this is a pretty good deal. Pair this with Sprint's Everything plans, and you could wind up with some real savings.

Sprint's Everything plans include unlimited text, picture and video messaging, and unlimited data services, such as e-mail, Web browsing, social networking, GPS navigation, Sprint TV, streaming music, exclusive NFL Mobile Live and NASCAR Sprint Cup Mobile applications. Consider that all this is available for just $70 per month, and heavy users could call this a bargain.

"The new Any Mobile, Anytime feature should be attractive to the middle market of customers, especially families with multiple lines," said Roger Entner, senior vice president, Research and Insights, Nielsen Telecom Practice. "These are people who are likely to be cutting the cord and regularly calling other cord cutters. This is much bigger than a calling circle. Sprint is removing barriers so that customers don’t have to worry about which wireless network the people they’re calling might use — and they don’t have to worry about any data constraints either."

If your organization is looking to save some money, considering a plan such as this might well be worth your while.

Sprint's competitors offer similar services, but they are limited to 5, 10, or 20 different numbers, depending on which network provider you use. For example, AT&T now offers its VIP calling plans, T-Mobile offers its My Circle calling plans. These plans offer unlimited calling to a pre-set of phone numbers, whether they be land lines or wireless phones. Depending on the needs of your organization, they could well be rewarding to explore.