Dan Coffey

Over the past few years there has been an increasing amount of mobile technologies that enhance the ability to access public health information and improve the delivery of health services to the public at large, as well as to health care professionals. The ubiquity of cell phones makes SMS text messaging the natural platform to deliver these interventions.

This morning's session Harnessing the Power of Social Media and Mobile Technology to Engage Consumers at the mHealth Summit was a popular one, and with good reason. Social and mobile strategies in health care are becoming increasingly important and, when combined with gaming strategies, create what was described in the opening address as the "trifecta of effectiveness" when it comes to engaging patients.

Dr. Conrad Murray is on trial for involuntary manslaughter in the death of Michael Jackson because of the careless use of the sleep-inducing drug propofol.

In this informative webinar, iMedicalApps editors give you an insider's look into the competition for the physician's smartphone.