Publication

Article

Physician's Money Digest

July15 2003
Volume10
Issue 13

MOMS KNOW SHOPPING

Author(s):

If you're looking to cut your foodbudget, let the woman of the housedo the shopping, especially if it's atone of those huge super-discountstores. That's the news from a surveyby Vertis, a market research firm.Over the 2-week period covered bythe survey, men spent an average of$62 on groceries at super-discountstores, while the average womanspent just $50. The biggest spenderswere Generation Xers, ages 25 to 35,who ran up an average tab of $84.Not surprisingly, parents with 2 ormore children are also more likely tospend more at a super-discount store,along with families in the $50,000 to$75,000 annual income range.

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