Insurance for Women

Prudential Financial Inc, the numbertwo life insurer in the United States, isplanning to market insurance productsspecifically to women. The marketingdrive will focus primarily on retirementproducts, such as long-term care insurance,annuities, and life insurance, withwhich most retiring physicians are veryfamiliar. According to Maria Umbach,vice president and head of marketing forindividual life business at Prudential,retirement concerns women differentlydue to longer mortality rates, whichmakes it more challenging for them tosurvive longer under their finances.According to a Reuters report, Umbachstates that about 90% of women in theUnited States have sole or joint controlover the finances of their household andthat women head 27% of households.