Integrated Marketing Plans: The Ins and Outs of Offline/Online Planning

Hosted by media veteran Daniel M. Ambrose, Managing Director of ambro.com, a management consulting and venture service that provides experience and analytical thinking and training to media clients, this 60-minute webinar focuses on the importance of having a multifaceted marketing initiative that combines traditional, new, and emerging media into any planning.

Whether you market to physicians, specialists, managed care professionals, pharmacists or another type of allied healthcare professional, you'll learn how to effectively plan your campaigns to maximize the reach and frequency of integrated offline and online vehicles. Print publications, reprints, custom publishing, websites, microsites, content syndication, e-mail newsletters, mobile applications, and other strategies will be covered, as Daniel presents what to look for and what to avoid when developing your plan.