Did You Know?

(Kiplinger's, 2005)

7%—Percentage of all federal government spending consumed by interest on the national debt.

(Barron's, 2005)

17%—Percentage of Americans who say it's acceptable to cheat the IRS.

(MSNBC, 2004)

640—Number of inmates on California's death row.

(Forbes, 2004)

90%—Percentage of all US domestic wine produced in California.

(New

York Times, 2004)

$2.4 million—Cost of a 30-second ad during the Super Bowl.

(Advertising Age, 2005)

8%—Percentage of US homes with digital video recorders (DVRs) such as TiVo.

(Advertising Age, 2005)

40%—Percentage of US homes predicted to have DVRs by 2009.

(Newsweek, 2005)

31%—Percentage of seniors age 65 and older who have surfed the Internet.

(Reader's Digest, 2005)

456—Number of feet at the apex of the roller coaster Kingda Ka at Six Flags Great Adventure in Jackson, NJ, making it the world's tallest.

(Advertising Age, 2005)

70%—Percentage of consumers who do research online before buying a vehicle.

(Putnam Investments, 2005)

41%—Percentage of income for retirees derived from Social Security.